BRAND & CONTENT
It takes a village to build a compelling brand story. Here are some favorites I've been lucky enough to take part in as Editorial Lead.
P.S., THE DIA&CO BLOG
Lifestyle Publication Merging Content & Commerce
The goal? Create a content site showcasing Dia&Co's thought leadership in the plus-size fashion and lifestyle space. The result was a platform that deep dives into all the issues prevalent in the lives of women sizes 14-32 including educational style guides and articles dissecting weight bias, sizeism in media, and more.
WE ARE ALL ICONS
Dia&Co Denim Campaign
FIT TO THRIVE
Dia&Co Activewear Launch Campaign
As Dia&Co set to launch a new product offering, we had an opportunity to reshape the narrative around plus-size women's motivation for wearing activewear. Historically, when plus-size women are depicted wearing activewear in advertising it's in the context of them trying to lose weight or as a faceless 'before' photo.
Fit to Thrive unveiled the world's largest collection of women's plus-size activewear through a campaign that featured four women who are challenging the stereotypes of what it means to be fit.
CHLOE + ISABEL ACADEMY
A First-of-its-Kind Training Platform
How do you thoroughly train 5,000 salespeople distributed across every state in America? You build a platform that guides them through everything they need to know that can be accessed 24/7.
Featuring multimedia curriculum, the c+i Academy taught sales associates about new collections, how to merchandise a boutique, how to clientele, and more.
Examples available upon request
A Trendsetting Lifestyle Brand Site
As an early e-commerce pioneer, ModCloth built its brand on trendsetting styles and a whimsical voice. In an effort to extend its engaging story, the ModCloth blog focused on telling the story of the ModCloth's girl's every day—from style guides showing off the latest collection to makeup and DIY tutorials.
My favorite franchise, Best Job Ever, featured artists, entrepreneurs, a Mythbuster, and a sea otter aquarist.
MOVE FASHION FORWARD
Dia&Co Fall Fashion Campaign
In 2017, Dia&Co took out a full-page ad in the New York Times to invite designers to #MoveFashionForward by making their clothes available to those who wear plus sizes.
Committed to this mission since its inception, we revitalized the campaign two years later to salute the standout women in industries from fashion to media to accessibility who've long fought for inclusion since before body positivity was in vogue.
As title sponsor of theCURVYcon, the largest plus-size event at NYFW, Dia&Co supported numerous activations and programs including expert panels, social contests, and attendee giveaways.