Storyteller & Strategist
PROFESSIONAL EXPERIENCE
With 15+ years of marketing experience, I have an extensive background that spans brand development, content strategy, community building, and copywriting.
PRINCIPAL
SLK Studio | 2019 - Current
Apply extensive knowledge of copywriting, leading creative teams, scaling processes & brand marketing to support clients' needs.
Develop marketing strategy, content plans, process improvements based on business needs & opportunities.
Execute copywriting based on marketing briefs.
Clients have included Walmart, FastGrowingTrees, God & Beauty, 11 Honore, among others.
CREATIVE DIRECTOR
Blue Apron | 6/20 - 12/22
Co-led internal creative agency. Concepted, pitched & executed campaigns in support of brand initiatives, new product launches & partnerships.
Oversaw daily copy & content needs, including marketing copy, SEO, organic social, & food blog. Crafted copy for VOD, digital, OOH, email & other channels.
Managed team of four content creators, process & workload. Ensured brand standards were maintained across all communication avenues and that content was delivered on time.
Created storytelling strategies in support of seasonal campaigns and partnerships including Disney X Pixar's Soul and Stella Artois for Super Bowl LX.
EDITORIAL DIRECTOR
Dia&Co | 8/17 - 9/19
Approved copy, content & contextual commerce strategy for fashion brand dedicated to women who wear sizes 14-32.
Managed seven writers, strategists, photo editors & stylists.
Implemented content strategy that resulted in 1,000% YOY increase in search impressions.
Identified & established metrics to track back to business KPIs, reported on trends & made recommendations to executive team.
Collaborated on priority business initiatives including launch of e-commerce shopping, brand partnerships & influencer campaigns.
Pitched & executed creative campaign concepts, including development of national commercials, digital and print campaigns, event activations & experiential brand moments.
Managed annual creative team budget.
SR. DIRECTOR, COMMUNITY DEVELOPMENT
Chloe+Isabel | 2/14 - 8/17
Led team of four & guided creation of multimedia curriculum across a wide range of topics, including product knowledge, marketing, merchandising & sales.
Supported cross-functional planning of meet-ups, monthly product launches, promotional calendar & technology enhancements.
Developed curriculum & presented sessions at in-person training events attended by up to 300 sales representatives.
Users who interacted with online content sold up to 107% more than their counterparts who didn't.
EDITORIAL MANAGER & FASHION WRITER
ModCloth | 9/09 - 11/13
Set storytelling & lifestyle brand strategy for retail site visited by 4+ million monthly users.
Led & mentored both an on-site & remote team of 12 editors, writers & videographers.
Collaborated with brand partners on customer contests, mobile app launch, and other cross-functional marketing initiatives.
Established guidelines for renowned copywriting practices.
PUBLICIST
Shreve Williams Public Relations | 9/06 - 8/09
Coordinated efforts for publishing clients by executing media campaigns.
Built relationships with media and authors, set up promotion for author tours, organized events, and crafted press materials.
Initiated company’s social media efforts on Facebook and Twitter.
